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Tuesday, April 13 • 8:05am - 5:00pm
Behind the Magic: The Case of The Walt Disney Company

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This case aims to promote discussion on the distinct culture and various characteristics of The Walt Disney Company. Every day The Walt Disney Company works to fulfill their mission to “entertain, inform, and inspire people around the globe,” while simultaneously maintaining the values and standards that are recognized throughout the world. For many people, working for Disney is a dream come true. Providing current information on this globally recognized company’s corporate culture, organization structure, motivation strategies, and their strategies for finding the right fit based on personality, this case provides valuable insight for those studying Organizational Behavior. The Walt Disney Company’s iconic customer service, unique company culture, and distinct company organization are key parts of what add up to make Disney the worldwide media conglomerate it is today. A brief set of discussion questions follows this case.


Leslea Rodig

Business Administration (BS)

Tuesday April 13, 2021 8:05am - 5:00pm EDT
MU Video