This study addresses the question of how computer-generated imagery (CGI) is changing the dynamics of social media influencer marketing. It observes the differences between traditional human influencer marketing and CGI influencer marketing through primary and secondary research. Influencer marketing is a form of marketing where influencers share promotional content for a brand/brands they are endorsed by with their niche audience. CGI influencers are a new type of influencer created with CGI to perform the same functions as human influencers, including participating in influencer marketing. Research on CGI influencers is limited, which makes the research conducted for this study meaningful.
